Hi, I’m Shafyi — chef, culinary content creator, and restaurant consultant.
By day (and night, let’s be honest), I live and breathe food. I run a recipe-based cooking account
on Instagram that’s become a home for food lovers across the world who crave bold flavors,
beautiful plating, and dishes that feel both nostalgic and new.
But behind the camera, I’m also the strategic mind that helps restaurants launch, scale, or
evolve.
With years of hands-on experience in recipe development, menu engineering, and kitchen
operations, I work with restaurant owners—startups and veterans alike—to craft concepts that
work. From creating viral dishes to designing cost-effective, high-margin menus, I specialize in
building culinary programs that are not just delicious, but sustainable and profitable.
Alongside being a chef and consultant, I also collaborate with food and beverage brands to
create scroll-stopping content that connects. From product-focused recipe videos to full
campaign integrations, I help brands tell their story through food—with authenticity, creative
precision, and real culinary credibility.
Whether you’re looking for and easy recipe, starting a food venture from scratch or trying to
rework what’s already there or looking for brand marketing, I offer creative, efficiency-
conscious, and results-driven solutions rooted in real kitchen experience.
Let’s build something unforgettable.
What I Do
I wear two aprons: one in front of the camera, and one behind the scenes in restaurant kitchens.
For Home Cooks & Food Lovers
On Instagram and my blog, I share recipes that are bold, vibrant, and rooted in real flavor. My
content is centered on:
Tried-and-tested recipes with a focus on South Asian and fusion cuisine
Recipe development with portioning, costing, and prep systems
High-margin, scalable, ingredient-efficient food design
Streamlined kitchen workflows, SOPs, and mise en place plans
Market-specific flavor profiling and menu positioning
Whether you’re a home cook trying something new or a food lover chasing comfort, my goal is
to make the kind of food people remember.
For Restaurants & Food Businesses
I work with restaurant owners, food startups, and cloud kitchens to help them build food
programs that actually work. I consult on:
Menu creation from scratch or full redesigns
Recipe development with portioning, costing, and prep systems
High-margin, scalable, ingredient-efficient food design
Streamlined kitchen workflows, SOPs, and mise en place plans
Market-specific flavor profiling and menu positioning
Whether you’re just starting out or trying to fix what’s not working, I can help you build a kitchen
—and a concept—that runs smarter, tastes better, and makes more sense on the balance sheet.
For Food & Beverage Brands
For Food & Beverage Brands
I work with brands to craft compelling culinary content that drives engagement and builds trust
with real audiences. Whether you’re launching a new product, reintroducing a classic, or just
looking to bring your food brand to life—I create:
Branded recipe videos (reels & stories)
Product integrations into original dishes
Styled photography and plated content
Voiceovers, ASMR-style edits, and hands-in-frame videos
Creative concepts tailored to your audience and campaign goals
Let’s make something delicious together—on screen and on-brand.
My latest recipe book is out now!
Follow me:
Follow me on Social Media